About Ann

The Person Behind Strive 4

Helping Ambitious Leaders Reach Their Goals – Without the Overwhelm

I didn’t set out to start a business—it found me. After being made redundant during maternity leave, I took what felt like the only option at the time and turned it into the best decision I’ve ever made.

What began as a way to create flexibility quickly became a passion for helping ambitious business owners, leaders, and CEOs achieve more—without burnout, stress, or constant firefighting.

Now, as a Certified OBM® and certified ADHD Support Specialist, I bring clarity, structure, and accountability to fast-moving businesses. I help you break through overwhelm, turn big goals into actionable plans, and build habits that make growth sustainable—designed to work with the way your brain naturally operates.

What I do - And why it works

I help ambitious business owners and CEOs who want to grow their companies but struggle with the hidden weight of ADHD traits and executive function challenges:

Starting tasks feels harder than it should – and even when you start strong, projects stall before they’re done.
Brain fog and decision fatigue creep in – making priorities feel blurred and progress inconsistent.
Brilliant ideas pile up – but translating them into structured, actionable steps feels overwhelming.

This is where I come in.

I bring structure, strategy, and sustainable systems that work with your brain, not against it. By tailoring operations and project management to your natural strengths—like creativity, vision, and problem-solving—while addressing executive function challenges such as task initiation, organisation, and follow-through—we reduce the friction caused by ADHD challenges.

Here’s how it works in practice:

Remove the mental load

I handle operational complexity so you can focus on high-level decisions and leadership.

Bridge the gap between ideas and action

Breaking projects into bite-sized, manageable steps makes execution achievable.

Create sustainable habits

Building routines and systems designed for ADHD brains keeps progress steady without burnout.

Provide accountability and momentum

Regular check-ins and tracking keep projects moving, ensuring goals aren’t just planned but delivered.

I won’t just tell you what to do and leave you to it.

If something’s not getting done, there’s a reason—and we’ll uncover it together. Whether it’s overwhelm, task initiation struggles, or distraction, we’ll adapt the plan to fit how you work. Because success shouldn’t feel like a battle—it should feel doable.

Who I Am - Beyond the Business

I’m a lifelong learner, problem solver, and lover of structure—but that doesn’t mean I take myself too seriously. My clients know me as the quirky, strategic, innuendo-loving partner who’s always got their back.

Discovering my ADHD brain in my 40s has helped me understand myself on a deeper level—it explained my creative bursts, hyperfocus on solving problems, and some of the challenges too. Now, I use that self-awareness to connect with and support other ambitious leaders navigating similar challenges.

Outside of Strive 4, you’ll usually find me:

With my nose in a book—avid reader and puzzle solver, sudoku and logic problems are my jam.
Getting crafty—I love anything creative.
Walking the dog—or let’s be honest, petting every dog and cat I meet.
Catching up with friends over coffee or wine—especially if there’s a furry friend involved.
Walking on fire (literally!)—I’ve done it three times, proving that mindset and momentum can get you anywhere.
Giving back to my community—currently serving as a school governor, supporting education and future leaders.

With a young family, a growing business, and a brain that thrives on doing things differently, I understand the balance ambitious leaders are chasing. That’s why I help clients build businesses that work with their strengths and support their success—without sacrificing real life.

Why Work With Me?

With a blend of Certified OBM® leadership skills, ADHD coaching expertise, and lived experience of executive function challenges, I create solutions that help ambitious CEOs and business owners not only plan but actually finish what they start.

Reliable, clear, and honest

You’ll always know where you stand and what’s coming next.

Practical and results-driven

We focus on real progress, not just pretty plans on paper.

Specialist expertise in ADHD entrepreneurship

Structure and systems tailored to your thinking style and strengths.

Committed to your success

I’m your operational partner, keeping momentum and driving projects over the finish line.

I’m not a coach—business or ADHD—and I’m not a virtual assistant either. As a Certified Online Business Manager®, I provide strategic leadership and hands-on operational support to CEOs and business owners who are ready to scale.

I bridge the gap between strategy and execution, ensuring that big ideas don’t get stuck in planning mode. With expertise in ADHD traits and executive function challenges, I design operations and systems that work with your brain, helping you achieve sustainable growth without the chaos of trying to do it all yourself.

Certified OBM® – What That Means for You

In 2024, I became a Certified Online Business Manager ®, officially recognised by the International Association of Online Business Managers (IAOBM). While I could put their vision and mission into my own words, they’ve already said it best:

Certified OBM ® Vision

Certified Online Business Managers have a global reputation as success partners to 6- and 7-figure business owners seeking growth, impact, and sustainability.

Certified OBM ® Mission

The Certified Online Business Manager’s mission is:

1. To integrate strategy and implementation to achieve results.

2. To be proactive in managing people, operations, projects, and metrics.

3. To lead by example through ongoing self-improvement and a commitment to excellence

You can find out more about the IAOBM’s visions, missions and values at International Association of Online Business Managers

Certified OBM ®Core Values

Integrity

We do what we say we’ll do and always act in the best interest of our clients.

Collaboration

We work together for collective success, uplifting our clients and our community.

Dependability

We take ownership, follow through, and deliver results.

Problem Solving

We are solutions-focused, forward-thinking, and results-driven.

Excellence

Quality work and continuous improvement are at the heart of what we do.

You can find out more about the IAOBM’s vision, mission, and values

Ready to Move Your Business Forward?

If you’re ready to cut through the overwhelm and take focused, confident action, let’s chat. Whether it’s a clear plan, structured support, or accountability, I’m here to work with your brain—not against it.