Business Friction

What If The Decision Isn’t The Problem?

You know your business and where you want it to go, so why can making decisions feel so difficult? Sometimes it’s not the decision itself, but the way you’re approaching it. Inspired by Sheena Iyengar’s work on choice, explore four practical ways to reduce Business Friction, make sense of your options and find a clearer way forward.

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My Instinct for Friction

I’ve changed. Instead of simply accepting when something feels harder than it should, I instinctively look for the friction. What’s getting in the way? What could make this feel more doable? It’s become part of how I approach everyday life, and it’s also at the heart of how I think about business.

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When There’s No Right Answer

Struggling with a difficult business decision? Explore why some choices have no obvious right answer and how clarity can help you move forward.Some business decisions don’t have an obvious right answer. When both options have merit, more research isn’t always the solution. Sometimes what you need is greater clarity about your priorities, what matters to you and which direction you can genuinely stand behind.

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