You know your business and where you want it to go, so why can making decisions feel so difficult? Sometimes it’s not the decision itself, but the way you’re approaching it. Inspired by Sheena Iyengar’s work on choice, explore four practical ways to reduce Business Friction, make sense of your options and find a clearer way forward.
What If The Decision Isn’t The Problem? Read More »
I’ve changed. Instead of simply accepting when something feels harder than it should, I instinctively look for the friction. What’s getting in the way? What could make this feel more doable? It’s become part of how I approach everyday life, and it’s also at the heart of how I think about business.
My Instinct for Friction Read More »
ADHD can affect planning, memory and organisation. Here’s how I use scaffolding, systems and habits to stay reliable and support my clients.
My ADHD Scaffolding Read More »
You know what needs doing in your business, so why do you keep finding yourself doing something else? From the lure of easy and enjoyable tasks to important projects that never quite get started, discover how procrastination creates Business Friction and what might help you move forward.
Who’s Running Your Business, You Or The Monkey? Read More »
Your brain doesn’t need to hold everything. Externalising thoughts, tasks, decisions and accountability can reduce mental load and create space to think.
Get It Out of Your Head Read More »
Decision fatigue isn’t only caused by the big decisions. Small, everyday choices add up too. Discover how routines and simple tools can reduce the load.
The Cumulative Cost of Decisions Read More »
Does running your business sometimes feel harder than it should? These everyday signs of Business Friction can quietly slow progress, drain mental energy and make even simple tasks feel more difficult than they need to be.
Why Your Business Feels Harder Than It Should Read More »
Business owners rarely struggle because they haven’t tried hard enough. Discover why the issue is often solving the wrong problem, and how understanding your Business Friction can help you choose solutions that genuinely fit your business.
What Have You Tried? Read More »
Business owners don’t always need more answers. Often, they need the space to think more clearly. Discover why creating room for clearer thinking can lead to better decisions, greater confidence and more meaningful progress.
You Need Space to Think Read More »
Business Friction doesn’t always start in the same place. Sometimes it begins in your thinking, sometimes within the business itself. Understanding where the friction starts can help you find the right solution, rather than simply adding more to your workload.
Cognitive Friction vs Operational Friction Read More »
Struggling with a difficult business decision? Explore why some choices have no obvious right answer and how clarity can help you move forward.Some business decisions don’t have an obvious right answer. When both options have merit, more research isn’t always the solution. Sometimes what you need is greater clarity about your priorities, what matters to you and which direction you can genuinely stand behind.
When There’s No Right Answer Read More »
You know where you want your business to go, so why does meaningful progress sometimes feel harder than it should? This article introduces the idea of Business Friction and explains why recognising what’s getting in the way is often the first step towards moving forward.
What is Business Friction? Read More »
Having more options should make decisions easier, shouldn’t it? But too much choice can leave us overwhelmed, second-guessing ourselves and struggling to move forward. Sometimes the key to meaningful progress isn’t having more options. It’s knowing which ones are worth pursuing.
What is body doubling, and how does it work? Discover how working alongside someone else can provide focus, accountability and help you get started.
What is Body Doubling? A Simple Guide Read More »
It’s easy to rush past the small wins when there’s always something else to do. But noticing the progress you’ve made gives you evidence of what you’re capable of, and that can make the next step feel possible.
Don’t Rush Past The Small Wins Read More »
You’ve got clear goals.The team’s working hard.You’re busier than ever. So why does progress feel so… stuck? This is something I see all the time in growing service-based businesses.You’ve made it past survival mode, you’ve got clients, a team, maybe even a strong reputation — but momentum is patchy at best. You’re aiming for growth,
Working Hard ≠ Moving Forward Read More »
